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Author: Claudia Platzer

Customer Cart Experience

First impressions matter. When it comes to customer cart experience, we understand that less is more (unless ice cream is involved). The last thing you

Session Templates

Better. Faster. What do we mean by this? Here at Fotomerchant, we are focused on streamlining and improving your studio workflow. One way we do

The Opt-In Feature

Man, oh man, collecting customer data seems to be getting trickier by the day! One of the most resounding comments we hear from studios is

Split-Testing

All good things in life are defined in terms of comparison. Pizza vs. salad, the beach vs. a parking lot, Apple vs. Android (I’ll let

Marketing Types Linked to Stages

Sometimes as I struggle to fall asleep, I dream of an email marketing plan triggered by the progress of a photoshoot’s specific workflow. The thought