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Insights, Product
Marketing Types Linked to Stages
Sometimes as I struggle to fall asleep, I dream of an email marketing plan triggered by the progress of a photoshoot's specific workflow. The thought of such a feature that...
Insights, News
Survey Interim Results
Without data, we are guessing at best. In 2021 Fotomerchant announced we had joined School Photographers of America as a strategic partner, and one of our initiatives was to launch...
Opinions, Product
Conversational Support
This article is extending further on the recent webinar: Customer Success through Better & Faster Support We’re all used to the process of searching for a support number online or...
Opinions
Using Capture to open new revenue streams
There are two types of events happening during your low periods that you can capitalize on as a school/sports photographer. While you might shy away from it because it takes...
News, Product
Subject Image Added Event Trigger
When it comes to marketing to customers, you may shy away from expanding beyond a manually sent “Your Images are Online” alert due to the complexity of setting up triggered...
News
We just acquired ELEMENTICE™.
Today marks a very special day for Fotomerchant (and me) as we announce our acquisition of ELEMENTICE™ - a world-class photography-tech company. This acquisition is a significant one for Fotomerchant...
News, Opinions
Bringing backgrounds to the forefront.
Backgrounds often get a bad rap. For most studios, they’re not the first thought when planning a picture day, and for many others, just the idea of backgrounds brings a...
Opinions, Technology
Automation in high-volume photography
Automation is one of the central aspects of our technological zeitgeist. Across industries, it has a crucial role to play in enhancing efficiency, reducing labor costs and mitigating human error....
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