News

Insights, Product

Marketing Types Linked to Stages

Sometimes as I struggle to fall asleep, I dream of an email marketing plan triggered by the progress of a photoshoot's specific workflow. The thought of such a feature that...

Insights, News

Survey Interim Results

Without data, we are guessing at best. In 2021 Fotomerchant announced we had joined School Photographers of America as a strategic partner, and one of our initiatives was to launch...

Opinions, Product

Conversational Support

This article is extending further on the recent webinar: Customer Success through Better & Faster Support We’re all used to the process of searching for a support number online or...

Opinions

Using Capture to open new revenue streams

There are two types of events happening during your low periods that you can capitalize on as a school/sports photographer. While you might shy away from it because it takes...

News, Product

Subject Image Added Event Trigger

When it comes to marketing to customers, you may shy away from expanding beyond a manually sent “Your Images are Online” alert due to the complexity of setting up triggered...

News

We just acquired ELEMENTICE™.

Today marks a very special day for Fotomerchant (and me) as we announce our acquisition of ELEMENTICE™ - a world-class photography-tech company. This acquisition is a significant one for Fotomerchant...

News, Opinions

Bringing backgrounds to the forefront.

Backgrounds often get a bad rap. For most studios, they’re not the first thought when planning a picture day, and for many others, just the idea of backgrounds brings a...

Opinions, Technology

Automation in high-volume photography

Automation is one of the central aspects of our technological zeitgeist. Across industries, it has a crucial role to play in enhancing efficiency, reducing labor costs and mitigating human error....

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