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You know how it goes, seasons come and seasons go, but one thing remains the same, parents cherish their children. Now, that’s sweet, isn’t it? Seasons bring unique opportunities for photography studios, but tapping into them effectively requires strategic marketing.

Woah woah. Before we continue any further, you should read part one of the email marketing series. Bradford Cook is the brains behind Fotomerchant’s slick visual identity. In part 1 of this blog series, he gives you golden tips on email design. Click here to read that first.

So, you’ve nailed down the art of email design thanks to Brad, we can continue. Let’s dive deeper into how you can leverage our seasonal marketing to grow your studio’s revenue. Ready, set… grow!

Our Tailored Approach

At Fotomerchant, we recognize that one size does not fit all when it comes to seasonal marketing. That’s why our approach is all about customization and optimization. We’re not just talking about sending out pretty emails (though we’re pretty good at that too). We’re talking about delving into the intricacies – the type of promotional holiday, the offerings, the subject lines – to ensure your campaigns resonate with your target audience.

Marketing Made Easy

Through meticulous testing and carefully curated campaigns, we continue to uncover winning formulas to drive sales. Our data-informed strategies are sure to create a surge in customer engagement and conversions, propelling your studio to new heights. 

The best part of this? You don’t have to lift a finger. Our customer success team will reach out to you pre-season to lock in which campaigns you’re opting into. Then, before the email is sent, we’ll reach out again to confirm. All in-cart offers and coupons will be set up ahead of time so all you need to do is sit back and relax. 

Our Findings

We’re all about data-backed strategies that grab those fence-sitters and turn them into loyal customers. How? Through regular split tests and meticulous analysis, we’ve uncovered some fascinating insights from our 2024 seasonal campaign data that can supercharge your marketing strategy.

First off, let’s talk about everyone’s favorite word: free. Customers prefer free shipping or a free item over a percentage discount. Surprising, right? But when you think about it, it makes sense. The concept of free shipping not only reduces friction in the purchasing process but also can strengthen your brand image. After all, businesses that don’t charge for delivery demonstrate an understanding of their customers’ pain points and a willingness to address them.

Here’s another eye-opener, the most common cause of cart abandonment is extra charges at checkout, particularly shipping costs. By offering free shipping or a free item, you’re not only delighting your customers but also mitigating the risk of abandoned carts. Now that’s a win-win.

Want to scoop up extra sales with a promotional offer? You first need to get customers to open the email. Here’s where the importance of subject lines comes in. They say to not judge a book by its cover, but in the case of email marketing, your customers most definitely do. Here are some things we’ve noticed. Personalization matters. Adding a customer or subject name in the subject line can grab their attention and increase the chance of opened emails. We also ensure to keep the subject lines short and snappy, so recipients can see the entire subject line.

And let’s not forget about the powerhouses of seasonal marketing: Cyber Monday, Halloween, and New Year’s campaigns. These occasions consistently emerge as the most successful in driving engagement and conversions.

But hey, we’re not high-fiving and calling it a day. We run regular split tests to ensure our seasonal and promotional marketing is always up to date with industry standards

Ready to Grow?

Say goodbye to guesswork and hello to data-driven marketing that delivers real results. Let’s make this season one to remember! To revolutionize your marketing strategy, reach out to your friendly Fotomerchant team in Slack to chat more about our seasonal marketing. 

Are you using Fotomerchant yet?

Get in touch for a chat or even jump straight in with a live demo — and discover how you can make your Studio workflow better, faster with Fotomerchant. We promise you’ll love working with us.

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