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Winning Back the Non-Buyer

How consumers purchase is shifting on a global scale. Although the high-volume industry is steeped in tradition, it’s undeniable that the tide is also changing here. How can you keep up?

Understanding and leveraging data is the key to thriving in today’s market. Strategic decision-making driven by insightful data analysis is crucial to stay competitive and be dynamic. In this blog, we’ll explore various aspects of data utilization, from industry insights to abandoned cart campaigns, equipping you with the knowledge and tools to elevate your studio to new heights.

Ready to soar? Let’s go.

Knowledge sharing is where it's at

The first step in harnessing the power of data is tapping into industry insights. As studio owners, you’re fortunate to be part of a vibrant community that offers invaluable resources and opportunities for learning. Use these connections. Platforms like Facebook host numerous groups tailored for studio owners, where discussions abound on industry trends, challenges, and best practices. Engaging in these communities fosters a culture of collaboration, enabling you to gain insights from peers, share experiences, and stay on top of the latest developments.

You expand your knowledge and contribute to the industry’s collective growth by actively participating in these forums. Sharing is caring.

Industry insights

Shameless plug incoming: If you’re not already, you should really be utilizing our School Photography Industry Report (made in conjunction with SPOA). Our industry report provides insights into market trends, consumer preferences, and emerging opportunities. By leveraging industry insights, you can better understand your target audience, refine your offerings, and pivot your studio for success in a rapidly evolving landscape. How’s that for a step up?

Here are some key takeaways from last year's report:

1. Price, quality, and variety are still trending as important factors in meeting customer expectations.

2. Customization and convenience are pivotal factors in customer satisfaction and increasing perceived value.

3. Alternate payment methods are becoming expected by customers.

To see some of the data that backs up those takeaways, view the report here.

What are they thinking?

The age-old question is: What do customers really want? Consumer behavior is constantly evolving, driven by technological advancements and shifting expectations. Today’s consumers crave convenience, immediacy, and personalized experiences. As studio owners, it’s up to you to adapt to these changing preferences and embrace new engagement methods.

Take the evolution of purchasing patterns, for example: once customers were content to wait days for delivery, they now expect expedited shipping and seamless transactions. Put short, they want it yesterday. The rise of e-commerce giants like Amazon has accustomed us to instant gratification, with same-day or next-day delivery becoming the norm. This expectation shift has permeated other aspects of our lives, including the products and services customers purchase from photography studios.

Optimizing abandoned cart campaigns

One area where data can yield significant returns is in the humble yet powerful abandoned cart campaigns. With the right approach, abandoned cart campaigns can become a cornerstone of your studio’s marketing strategy.

An abandoned cart represents a missed opportunity but also a chance to reengage and convert hesitant customers. By leveraging data analytics, you can gain insights into the reasons behind cart abandonment and tailor your strategies accordingly. For example, if price sensitivity emerges as a common deterrent, offering targeted discounts or incentives may help recapture lost sales.

What have we discovered? Great question. Through A/B testing, we found that implementing a multi-stage email sequence can further nurture leads and drive conversions. By following up on an initial abandoned cart email with three carefully timed reminder emails, we found customers were more likely to convert.

Data is your compass

Navigate the complexities of the modern marketplace with data. By tapping into industry insights, embracing evolving consumer behavior, and leveraging technology to optimize campaigns, you can unlock new avenues for growth. As you embark on this journey, remember that the data is your compass, guiding you toward a future brimming with possibility.

That’s just skimming the surface of how data can transform your studio. Watch this webinar to hear James Anderson and Lucy Richards unpack this further.

Happy data hunting

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Get in touch for a chat or even jump straight in with a live demo — and discover how you can make your Studio workflow better, faster with Fotomerchant. We promise you’ll love working with us.

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