It’s undeniable. Digital products are here to stay. How can we say this with such confidence? Well, we asked. Both our 2022 and 2023 School Photography Industry Reports revealed a steady increase in popularity of digital products.
Hold your horses! Before we dive into the data, let’s look at what digital products actually are.
Fotomerchant’s Digital Images
What are digital images? Well, they’re the future of photography. Instead of physical prints, you deliver high-quality digital files to your clients. It’s convenient, modern, and oh-so-trendy. Gone are the days of paper slips, USB sticks, and CDs; we’ve streamlined digital products to a simple click.
Woah, hang on. These aren’t just any old digital products. Our automated digital delivery is truly something special. With Fotomerchant’s digital images, delivery is a breeze as parents are sent their images via email or SMS. Easily downloaded alongside a license file, the images go straight to the parents without requiring extra steps. Easy.
Set It and Forget It
Oh, and did I mention this is all automated? Yep. The beauty of this process is that you can let it run in the background once it’s set up. Even pre-order digital delivery can be automated! It’s like having your own little digital assistant taking care of everything while you sip your coffee. Ah, the sweet taste of automation.
If you are in a scenario where you do not want the digital images to go automatically, you can hold the digitals so that you can release them when you’re ready. We’re all about flexibility here at Fotomerchant! This option is configurable at every stage so that you can fit this into your workflow.
The Customer Experience
Let’s step into your customer’s shoes for a moment. After they place their order, they’ll receive a confirmation email. But wait, there’s more!
They also get an email (and SMS if you’d like) when their digital files are ready for download. They can choose individual images or a zip file for quick and easy access. How’s that for customer service?!
Another handy feature is the ability to quickly re-send the digital downloads if a parent requests it. While in commerce, you’ll be able to review whether the digital product has been downloaded and easily re-send.
Unpacking Digital Bundles and Galleries
Now we’re going to talk about digital bundles, and who doesn’t love a good bundle? Get ready to supercharge your digital offerings!
Create bundles to offer parents a single image on various backgrounds. It’s like a choose-your-own-adventure for digital backgrounds! You can offer seasonal and special occasion bundles. The possibilities are endless. As the 2023 School Photography Industry Report data showed, parents love having options, especially when it comes to preserving precious memories.
Oh, let’s not forget about digital galleries. These are perfect for when you’ve captured multiple images of the same subject with one background. It’s like a little treasure trove of memories all in one place.
Think about it. Parents get all their child’s photos beautifully presented on a single background. It’s like flipping through a digital yearbook, and who doesn’t love reminiscing about the good ol’ school days?
The Power of Variety
Give your customers the variety they crave. You can offer seasonal backgrounds or mix and match to keep things exciting. You can even create multiple bundles, each with its unique charm. So, why limit yourself to one when you can offer parents an array of choices? Maybe even throw in some Christmas and Halloween backgrounds for good measure!
That’s all for now! Good on you for taking the time to read this blog and dip your toe into the digital realm. So, what are you waiting for? Embrace the digital revolution, and watch your studio thrive like never before.
Want to learn more about this digital revolution? You can learn how to set up and manage digital products here. Watch our recent webinar, where Tearah and Mark will expand on what was covered in this blog. Oh, and get excited for the second blog in this series. We’ll be looking at the data surrounding digital products. It’ll be a hoot.
