Skip to content

Fotomerchant Joins Forces with ImageQuix

A New Chapter Begins

Dear Fotomerchant Community,

We are thrilled to share some exciting news with you: Fotomerchant is joining the  ImageQuix team! This marks not just a significant milestone in our journey but a transformative moment for our community, our team, and the photography industry.

From the beginning, our mission at Fotomerchant has been to empower photographers with innovative and user-friendly solutions. We called it “workflow without the work”, and from our early beginnings as a platform for wedding and portrait photographers to our evolution as an end-to-end solution for volume studios – we have always been driven by this goal of building a platform that enhances your business and helps you grow. 

We have been at the forefront of this with our investment in the development of our e-commerce platform, followed by our automated workflow tools and soon our design, rendering, and production system.

Today, as we join with ImageQuix, a leader in digital photography and sales solutions, we are poised to elevate this mission to new heights.

Why ImageQuix?

When the opportunity to partner with ImageQuix presented itself, we knew it was the perfect match. Like us, ImageQuix has been committed to the success of photographers, continually pushing the boundaries of technology and service. Together, we can create something truly exceptional for our customers.

What This Means for You

For our valued customers and partners, this acquisition is a gateway to a world of new possibilities:

  • Enhanced Product Offerings: 

Combining Fotomerchant’s innovative e-commerce and website management tools with ImageQuix’s robust sales and marketing solutions will create a powerhouse of services. Expect more features, improved functionalities, and streamlined processes.

  • Expanded Support and Resources: 

Joining forces means a larger team to support you. We are doubling our efforts to ensure you receive top-notch customer service, enhanced support, and a wealth of resources to help you succeed.

  • Innovation at the Forefront: 

Together, we are committed to staying at the forefront of technological innovation. This means more cutting-edge tools and updates to keep you ahead in a rapidly evolving digital landscape.

  • A Growing Community: 

Uniting our communities means a broader network of like-minded individuals and opportunities. Engage, collaborate, and grow with a diverse group of photographers and industry experts.

Looking Ahead

As we embark on this new journey with ImageQuix, we assure you that our core values and commitment to our customers remain unchanged. Your trust in us has been the cornerstone of our success, and we remain dedicated to continuing to earn that trust daily.

We are incredibly excited about the future and are grateful to have you with us on this journey. Here’s to a new chapter full of opportunities, growth, and success!


Many of you have been on this journey with us for multiple years. As founders, one of the most rewarding and humbling aspects of developing a product and a business is not just seeing the vision materialize but also seeing the impact our vision has on how our customers can execute their business. We’re not finished yet, though. There is still a lot more to come. Elmar and I look forward to working with you all for many years. We are thankful for our working relationship with you during the past seven years.

Warm regards,

Derek Clapham & Elmar Platzer

Co-Founders, Fotomerchant

Read the full press release below:

ImageQuix Announces Acquisition of Fotomerchant: A Strategic Merger of Industry-leading Solutions.


Raleigh, NC, December 21, 2023 – ImageQuix, (or the “Company”), a leading provider of software solutions for professional photographers, is delighted to announce the acquisition of Fotomerchant, one of the most respected end-to-end workflow solutions for high-volume studios.

The strategic acquisition of Fotomerchant into ImageQuix’s growing portfolio of solutions-focused businesses unites the strengths of both companies and will allow both teams to work closely together on better solutions for all customers.

To ensure a seamless experience for clients of both companies, Fotomerchant and ImageQuix will continue to operate without any disruption to the exceptional service levels and high-quality experience that clients have come to expect, providing uninterrupted support and ongoing feature development for all current products, projects, and partnerships.

In parallel both teams will begin collaboration on the long-term goal of creating a unified, best-in-class solution for all studios. Integrating the skills and experience of both the ImageQuix and Fotomerchant teams, the unified offering will harness the market-leading features of Blueprint and Fotomerchant, leveraging the latest technological advancements. 


Key benefits of the acquisition include:

  • Enhanced Capabilities: Studios will have access to an expanded set of tools and services to empower them to thrive in a competitive and ever-changing market.
  • Collaborative Innovation: By working together, both companies will drive continuous innovation, ensuring that customers receive the best solutions to meet their evolving needs.

“We are thrilled to embark on this journey with Fotomerchant, having watched them go from strength to strength over the last few years” said Alex Kovacevic, CEO of ImageQuix.

“Our commitment to serving and enriching our customers remains stronger than ever, and this acquisition allows us to pool our resources and expertise to deliver even more value to them in both the short term and long into the future.”

Elmar Platzer, Fotomerchant co-founder, and CEO, echoed this sentiment:

“We’ve had a very healthy competition with ImageQuix for many years but spent much of this time developing against each other. This partnership removes unnecessary barriers and duplication and allows us to focus more energy on helping our customers grow and deliver continued innovation that benefits everyone.”


About ImageQuix:

ImageQuix provides end-to-end workflow management and e-commerce solutions to professional photographers. Together, ImageQuix, PhotoLynx, Studio Ninja, and Capturelife deliver the tools studios of all sizes need to grow their businesses, improve productivity, reduce costs, and provide outstanding pictures to their customers.


About Fotomerchant:

Fotomerchant is a leading workflow solution for high-volume studios. Through powerful AI-driven tools, Fotomerchant elevates the way studios operate by eliminating the busywork, simplifying complex processes, and minimizing human error.

Are you using Fotomerchant yet?

Get in touch for a chat or even jump straight in with a live demo — and discover how you can make your Studio workflow better, faster with Fotomerchant. We promise you’ll love working with us.

Share this: