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Case Study

Steckley Designs

Servicing over 40 schools in the South Florida region, Steckley Designs began working with Fotomerchant in 2019 and hasn’t looked back since. Watch our recent talk with Matt Steckley or continue reading the entire case study to learn more.


From the beginning, Steckley Designs primarily focused on catering its services to private schools in the South Florida area. Being a proof-only model, it became challenging when they started shifting their business online, and they quickly ran into issues with their eCommerce provider. One of the significant pitfalls they began facing was their inability to satisfy all their purchasers’ needs while using their current platform. As a result, Steckley’s began searching for a new provider, understanding the importance of having happy customers, and their lab, Full Color, introduced them to Fotomerchant (thank you).

Growing an Online Platform

After introductions, meetings, and then pushing through the growing pains of moving to a new platform, including a new lab integration, Steckley’s was up and running on Commerce and eager to begin producing more happy customers.

"As each season progresses, it seems like we're needing less and less effort on our end, and really that equates to less and less labor costs."

Steckley’s solely utilizes Commerce, but they continue to improve their workflow by taking advantage of our latest features, such as our automated marketing campaigns led by our marketing department and our timeline feature, which gives them the opportunity to re-market photos from previous years. Doing so has allowed them to become more efficient each season, contributing to increased revenue and decreased labor costs. In fact, in their first three years with us, their average order sales increase is over 25%.

"We feel like we have a lot more time off, higher revenue, and fewer headaches."

The Importance of People

A team of like-minded individuals with a common goal will out-perform the alternative every time. That’s why it’s so important to us at Fotomerchant to take the time to build and nurture the relationships we have with studios like Steckley Designs. You are the reason we continue to improve; without these invaluable connections, we wouldn’t be where we are today.

" The people, you just can't not like your crew. It's real people. If you look at the group you're working with; everything else falls in place."

Our team is at-the-ready to walk you through any challenges, and we’re always eager to hear your ideas. Using Slack and having a conversational support structure allows us to have these honest conversations and discussions. It also provides us with the ability to delve more into your workflow pain points and further develop our products to accommodate your day-to-day needs better.

Into the Unknown

Working with Steckley’s for the past few years, we’ve seen how much of a well-oiled machine they’ve become while using our original product, Commerce. Their never-ending pursuit of perfecting their workflow while maintaining high customer satisfaction is commendable, to say the least.

We’re very excited to start expanding our relationship with their upcoming introduction into Studio and, if we can persuade them, eventually Capture. 

The sky’s the limit, and we know we have committed co-pilots in Steckley’s to join us on the journey to continually find opportunities to improve their workflow.

Let’s go!

Get in touch for a chat or even jump straight in with a live demo — and discover how you can make your Studio workflow better & faster with Fotomerchant. We promise you’ll love working with us.