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Insights, News
School Photography Industry Report
The day we have all been waiting for with bated breath is finally here. So, with great excitement, I’m here to welcome you to the first School Photography Industry report!...
Insights, Product
Session Templates
Better. Faster. What do we mean by this? Here at Fotomerchant, we are focused on streamlining and improving your studio workflow. One way we do this is by templating your...
Insights, Product
The Opt-In Feature
Man, oh man, collecting customer data seems to be getting trickier by the day! One of the most resounding comments we hear from studios is that schools feel uncomfortable providing...
Insights, Product
Split-Testing
All good things in life are defined in terms of comparison. Pizza vs. salad, the beach vs. a parking lot, Apple vs. Android (I’ll let you decide the winner of...
Insights, Product
Marketing Types Linked to Stages
Sometimes as I struggle to fall asleep, I dream of an email marketing plan triggered by the progress of a photoshoot's specific workflow. The thought of such a feature that...
Insights, News
Survey Interim Results
Without data, we are guessing at best. In 2021 Fotomerchant announced we had joined School Photographers of America as a strategic partner, and one of our initiatives was to launch...
Opinions, Product
Conversational Support
This article is extending further on the recent webinar: Customer Success through Better & Faster Support We’re all used to the process of searching for a support number online or...
Opinions
Using Capture to open new revenue streams
There are two types of events happening during your low periods that you can capitalize on as a school/sports photographer. While you might shy away from it because it takes...
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