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Better. Faster. What do we mean by this? Here at Fotomerchant, we are focused on streamlining and improving your studio workflow. One way we do this is by templating your...
The Opt-In Feature
Man, oh man, collecting customer data seems to be getting trickier by the day! One of the most resounding comments we hear from studios is that schools feel uncomfortable providing...
All good things in life are defined in terms of comparison. Pizza vs. salad, the beach vs. a parking lot, Apple vs. Android (I’ll let you decide the winner of...
Marketing Types Linked to Stages
Sometimes as I struggle to fall asleep, I dream of an email marketing plan triggered by the progress of a photoshoot's specific workflow. The thought of such a feature that...
Survey Interim Results
Without data, we are guessing at best. In 2021 Fotomerchant announced we had joined School Photographers of America as a strategic partner, and one of our initiatives was to launch...
This article is extending further on the recent webinar: Customer Success through Better & Faster Support We’re all used to the process of searching for a support number online or...
Using Capture to open new revenue streams
There are two types of events happening during your low periods that you can capitalize on as a school/sports photographer. While you might shy away from it because it takes...
Subject Image Added Event Trigger
When it comes to marketing to customers, you may shy away from expanding beyond a manually sent “Your Images are Online” alert due to the complexity of setting up triggered...